Customers · Acquisition

Value the customer.
Price acquisition.

Translate order value, gross margin, purchase frequency, and lifetime into a gross-profit LTV and CAC comparison.

Average order value$Gross margin%Purchases per yearordersCustomer lifetimeyearsAcquisition cost$

Gross-profit LTV

$219.38

Annual Revenue$195.00

Lifetime Revenue$487.50

Ratio6.27×

Payback Orders1.2 orders

Planning estimate. Confirm platform terms, accounting treatment, demand assumptions, and business-specific costs before making a decision.

Calculation method

Lifetime revenue × gross margin, compared with acquisition cost.

This simple model excludes discounting, retention curves, servicing cost, and cohort differences.